La Boca Creates Latest Arresting Poster Designs for SUSPIRIA
Josh Millican
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Luca Guadagnino’s Suspiria will arrive in New York and Los Angeles area theaters on October 26th, courtesy of Amazon Studios, with a nationwide release on November 2nd. The promotional team pushing it has already released some intriguing film and character posters for the remake of Dario Argento’s classic Giallo released in 1977.
Now, we’ve gotten a new pair of posters for Suspiria; these were created by the folks at La Boca Design Studio, and they arrived with the following statement:
“When we received the invitation to create a poster for Suspiria we were delighted. As avid fans of Dario Argento’s 1977 Suspiria, we knew this was an adventure we had to embark on. Once we had seen the film we realized it was wasn’t really a remake at all, it’s an altogether different experience, and gloriously exhilarating and disturbing in its own unique way.
We decided to base our design around the ‘Volk’ dance performance which appears late in the movie. The dance is such a pivotal scene, full of all the right kinds of tension and energy. We set about creating the design as if it were a poster for Volk, almost so one could imagine the artwork appearing on a wall within the film itself. We wanted it to feel authentic to the movie, part of the story almost. To achieve this, the design needed to feel like it wouldn’t be out-of-place in a 1970s German dance school. For example, the teeth elements down the side of the poster are a reference to the floor tiles that feature in the reception of the school. When two posters are placed side-by-side they form an arrow just as they do on the floor.
The movement and body shapes in the routine led us to look for visual inspiration in Hindu art, specifically depictions of Nataraja, The Lord of Dance. This triggered the idea of a circular shape, representing the cycle of life. We imagined Dakota Johnson’s hair as fire representing light and dark, with her holding the fate of the dancers around her. At the center, an eye-shaped opening reveals itself. All of which hopefully becomes clearer after experiencing the movie!
The typeface used for the credits is Eurostile, created by Italian designer Aldo Novarese, and used on the original poster for the 1977 film. The primary logotype is designed by the great Dan Perri, probably best known for his work on Star Wars, and a whole host of classic film art and branding.”
About La Boca Design Studio:
Established in 2002, La Boca is an independent design studio specializing in illustration and image-making. We strive to create emotional connections through our work and value any small part we can play in contributing to popular culture as a whole. We’ve worked with a wide spectrum of international clients, on projects ranging from limited edition vinyl record sleeves through to full-scale campaigns that touch just about every type of media.
Synopsis:
A darkness swirls at the center of a world-renowned dance company, one that will engulf the troupe’s artistic director, an ambitious young dancer, and a grieving psychotherapist. Some will succumb to the nightmare. Others will finally wake up.
Suspiria stars Dakota Johnson, Tilda Swinton, Mia Goth, Lutz Ebersdorf, Jessica Harper and Chloë Grace Moretz.
Are you excited to check out Suspiria when it arrives in theaters nationwide? What do you think of the latest poster set by La Boca Design Studio? Sound off in the comments below or on Facebook, Twitter, and/or Instagram!
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