Viral marketing campaigns are nothing new, but HBO has really taken it to the next level with its promotion of "True Blood", which begins its second season this coming Sunday, June 14th.
Submitted by The Woman In Black on Wed, 06/10/2009 - 3:31pm.
Bloodcopy
True Blood Promo Site Generates Controversy
The line between advertising and editorial content got a bit more blurred recently when some confusion and controversy arose as a result of the gossip site Gawker's hosting of Bloodcopy, a fake blog set up by HBO to promote the upcoming second season of "True Blood".
Submitted by The Woman In Black on Fri, 05/29/2009 - 3:40am.
Submitted by The Woman In Black on Fri, 05/29/2009 - 3:40am.



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